An aha, or insight, is the sudden comprehension that takes place when you look at something differently. Our mascot Aha! Bob is a symbol. Ahas or insights are the holy grail of problem-solving. Jeff Copper uses many insights derived from Cognitive Ergonomics From the Inside Out® (Cog-Erg for short) to fit the task to your cognitive ability. This is a radical change from current interventions that attempt to train your behavior to conform to the task. Such insight explains why behavioral training often falls short. Finding insightful ways to improve what wasn’t working for you, in other words, is “excavating the aha! daily.”
Our mission is to use our insights to enable you to achieve what you are capable of by helping you unlock human potential and resilience through education, awareness, and coaching of attention to control it intentionally. Learn more about Jeff Copper and DIG Coaching below.
Those with ADHD know what to do, but the challenge is executing what they know to do. Question is, why? ADHD is a condition that makes anything challenging that requires you to use your executive functions. Cognitive engineer and ADHD coach Jeff Copper coaches you to engineer the task or the environment to fit your cognitive behavior. The idea is to work with your ADHD and not against it. He isn’t about coaching you to try harder but rather to help you identify and adapt to what is cognitively easier.
Introducing Cognitive Ergonomics From the Inside Out®. Cog-Erg is a new ADHD intervention that represents a paradigm shift in how we help those with ADHD. The current paradigm has significant anomalies that cannot be explained and, thus, are ignored or explained by lack of moral effort (or character). The new paradigm challenges the current view and explains those anomalies that the current paradigm cannot.
Got ADD/ADHD and attention-related questions? As the host of Attention Talk Network Jeff’s got experience and insights from conducting hundreds of interviews with ADD/ADHD and attention experts and from years of experience coaching hundreds of people impacted with ADD/ADHD. Ask questions such as looking for feedback on an idea, what is confusing about ADD/ADHD, need help figuring out what to pay attention to and more.
The ADHD Brain: The Hardware and the Software
What Happens When You Stop Fighting Your ADHD
ADHD and the Importance of Intentional Daydreaming

Jeff Copper is excited to be speaking at the ADHD Couples’ Palooza, October 23–25! Join Jeff and other ADHD and relationship experts for three days of conversations about communication, connection and everyday life together. Free and online! Jeff will be speaking on “Pressure Creep: Relationship Challenges Hidden in Plain Sight” on October 23. Register free: https://digcoaching.com/couples2026

Are you feeling burned out, overwhelmed, or stuck in survival mode? You’re not alone. Join Make ADHD Your Genius™, a free 10-day virtual event, starting May 19th, led by Tracey Bromley Goodwin and a panel of expert coaches and thought leaders, designed specifically to help professionals thrive with ADHD. Jeff Copper will be talking about ADHD and Burnout: What You Might Not Know. You’ll gain science-based strategies and practical tools to improve focus, boost productivity, reduce burnout, strengthen leadership skills, manage billing and finances, and overcome imposter syndrome. Learn how to create routines that work for your unique brain, finish projects with confidence, and reclaim your time and energy. Includes valuable bonus trainings and downloadable resources. Perfect for busy schedules—listen while commuting, walking, or between meetings. Stop surviving. Start thriving. LEARN MORE.
2026 International Conference on ADHD

SAVE THE DATE! December 3–5, 2026, in Baltimore, Maryland. ACO, ADDA, and CHADD present the 2026 International Conference on ADHD, the largest and longest-running multi-disciplinary ADHD gathering in North America (since 1988). Join parents, caregivers, clinicians, coaches, educators, researchers, entrepreneurs, and adults with ADHD for research updates, practical strategies, and meaningful connection. Known as the “ADHD family reunion,” this event blends lived experience, clinical expertise, and the latest science. Hear Jeff Copper’s session: ADHD Motivation: Aha, Now I Get It! Register today!
Denise Daskal, Entrepreneur, Michigan
Jeff wasn’t there to please me, but at the same time, he wasn’t judgmental. He focused on the facts, not the feelings… It is somewhat unique in our world today to have somebody out there who is direct and empathetic to help you actually do the work… He’s kind and polite but is going to hold space open for you to do the work.
Ginger Hill, Virginia
Cognitive Ergonomics From the Inside Out™? I’m not sure I knew what to expect. In the end, I found the approach fascinating because it took an in-depth look at the underlying intangibles that drive behavior in a way that was logical and made sense.
Syed Taukir Nassar, IT Engineer, India
I hired Jeff for one-on-one ADHD coaching. It transformed my life… I’m writing this because Jeff’s work transformed my life individually and is motivating me to transform others. This program is what he says. It’s a paradigm. It’s a different way of looking at ADHD.
Tucker Smith, Real Estate Agent, High Springs FL
I was anxious and frustrated. Somehow, I found Jeff… Jeff helped me become aware of ADHD as an executive function impairment and that much of my anxiety manifested from the impairment. He helped me recognize the intangible accommodations that helped me to focus.
Ryan Ferry, Business Owner/Electrician, Indiana, USA
What I liked about Jeff is that he was very direct in his approach and very much about dealing with underlying issues. Today I’m much more relaxed, have less anxiety, and am managing myself in a much better way. For those out there who are struggling getting some things done, I would highly recommend working with Jeff.
Brant Peterson, Farmer and Seed Sales, Kansas
I was struggling with managing and prioritizing tasks. In frustration I reached out to Jeff. To my surprise, coaching was more interactive than I thought. Jeff helped me understand executive functioning and how it impacted my challenges in a way that made sense.
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