Jeff Copper is a cognitive engineer and ADHD coach. He founded DIG Coaching Practice to help those impacted by ADHD live a more fulfilling life. Jeff's approach is built on a new field of engineering called Cognitive Ergonomics From the Inside Out®.
What does Excavating the Aha! Daily mean?

An aha, or insight, is the sudden comprehension that takes place when you look at something differently.  Our mascot Aha! Bob is a symbol.  Ahas or insights are the holy grail of problem-solving. Jeff Copper uses many insights derived from Cognitive Ergonomics From the Inside Out® (Cog-Erg for short) to fit the task to your cognitive ability. This is a radical change from current interventions that attempt to train your behavior to conform to the task.  Such insight explains why behavioral training often falls short. Finding insightful ways to improve what wasn’t working for you, in other words, is “excavating the aha! daily.”
 
Our mission is to use our insights to enable you to achieve what you are capable of by helping you unlock human potential and resilience through education, awareness, and coaching of attention to control it intentionally. Learn more about Jeff Copper and DIG Coaching below.

Our Services
ADHD Coaching

Those with ADHD know what to do, but the challenge is executing what they know to do. Question is, why? ADHD is a condition that makes anything challenging that requires you to use your executive functions. Cognitive engineer and ADHD coach Jeff Copper coaches you to engineer the task or the environment to fit your cognitive behavior. The idea is to work with your ADHD and not against it. He isn’t about coaching you to try harder but rather to help you identify and adapt to what is cognitively easier.

Cognitive Ergonomics From the Inside Out®

Introducing Cognitive Ergonomics From the Inside Out®. Cog-Erg is a new ADHD intervention that represents a paradigm shift in how we help those with ADHD. The current paradigm has significant anomalies that cannot be explained and, thus, are ignored or explained by lack of moral effort (or character). The new paradigm challenges the current view and explains those anomalies that the current paradigm cannot.

Pick Jeff's Brain

Got ADD/ADHD and attention-related questions? As the host of Attention Talk Network Jeff’s got experience and insights from conducting hundreds of interviews with ADD/ADHD and attention experts and from years of experience coaching hundreds of people impacted with ADD/ADHD. Ask questions such as looking for feedback on an idea, what is confusing about ADD/ADHD, need help figuring out what to pay attention to and more.

Latest Blog
Posts

The ADHD Brain: The Hardware and the Software

Effective management of anything begins with understanding how it works. The physical brain (gray matter, chemicals, etc.) and the mindful brain (thoughts, beliefs, and what we pay attention to) are different and must be managed both separately and together because what impacts one impacts the other. David Giwerc, founder and…

Videos

What Happens When You Stop Fighting Your ADHD

What if one of the biggest obstacles to thriving with ADHD is trying so hard to manage it the “right” way? Many of those with ADHD spend years trying to make themselves fit systems that simply don’t work for them. They put things away because that’s what an organized person…

Podcasts

ADHD and the Importance of Intentional Daydreaming

In our world today, it is all about productivity, sticking to a schedule, focusing on what is important. In this episode of Attention Talk Radio, ADHD coach Jeff Copper shares lessons learned as a coach with Christine Robinson (www.addactioncoach.com) around the importance of daydreaming, creativity, and innovative thinking. They talk…

What’s obvious depends on what you’re attending to. If the obvious isn’t working, chances are you’re attending to the wrong thing!
Upcoming Events

Pressure Creep on Couples Palooza

Start Date: 10/07/26
End Date: 11/23/26
Copper Couples SM Graphic

Jeff Copper is excited to be speaking at the ADHD Couples’ Palooza, October 23–25! Join Jeff and other ADHD and relationship experts for three days of conversations about communication, connection and everyday life together. Free and online! Jeff will be speaking on “Pressure Creep: Relationship Challenges Hidden in Plain Sight” on October 23.  Register free: https://digcoaching.com/couples2026

Make ADHD Your Genius

Start Date: 11/03/26
End Date: 11/13/26
Jeff Copper (LI & FB)

Are you feeling burned out, overwhelmed, or stuck in survival mode? You’re not alone. Join Make ADHD Your Genius™, a free 10-day virtual event, starting May 19th, led by Tracey Bromley Goodwin and a panel of expert coaches and thought leaders, designed specifically to help professionals thrive with ADHD.  Jeff Copper will be talking about ADHD and Burnout: What You Might Not Know. You’ll gain science-based strategies and practical tools to improve focus, boost productivity, reduce burnout, strengthen leadership skills, manage billing and finances, and overcome imposter syndrome. Learn how to create routines that work for your unique brain, finish projects with confidence, and reclaim your time and energy.  Includes valuable bonus trainings and downloadable resources. Perfect for busy schedules—listen while commuting, walking, or between meetings. Stop surviving. Start thriving.  LEARN MORE.  

2026 International Conference on ADHD

Start Date: 12/03/26
End Date: 12/05/26
Location: Baltimore, Maryland
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SAVE THE DATE!  December 3–5, 2026, in Baltimore, Maryland. ACO, ADDA, and CHADD present the 2026 International Conference on ADHD, the largest and longest-running multi-disciplinary ADHD gathering in North America (since 1988).  Join parents, caregivers, clinicians, coaches, educators, researchers, entrepreneurs, and adults with ADHD for research updates, practical strategies, and meaningful connection. Known as the “ADHD family reunion,” this event blends lived experience, clinical expertise, and the latest science. Hear Jeff Copper’s session: ADHD Motivation: Aha, Now I Get It!  Register today!

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